Whistler Blog

New Brand for Squamish?

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District of Squamish officials are launching a 14-week Squamish Brand Enhancement and Marketing Action Plan. tourist centre (1) While Squamish is currently touted as the “Outdoor Recreation Capital of Canada,” And with the iconic Stawamus Chief as one of the biggest and best welcome mats that I have ever seen, the town council is still working towards a better understanding of what branding means, and how the community of Squamish can better brand itself. bouldering The brand enhancement and marketing action plan is looking to define the story, to tell the world who Squamish is, what the community has to offer, and ensure efforts are telling the story that Squamish wants to be told. Starting with a public event on January 8th with a presentations on “The Art of Branding” and “The Step by Step Process” the process will focus on what the scope of a brand means. The event will be followed by an online survey open to the community.  “We want to hear from a large number of residents and business owners throughout this brand enhancement process,” Squamish Mayor Rob Kirkham said. squamish Mayor After the Jan. 8 meeting, a series of small focus groups will be conducted on Thursday (Jan. 9). “We encourage everyone to provide their input to ensure the outcome of this project represents our community in the best possible way,” Kirkham said. Residents are invited to sign up online to participate in the various focus groups. To sign up for the groups visitwww.Squamish.ca/brand squamish bikers